ARCLAY.
Growth Proposal · Sept 2026
THE ART OF SURFACES, NOW ON EVERY SCREEN

Turning Udaipur's search for tiles into Arclay sales

Performance Marketing, Social Media and AI SEO working together to fill three showrooms with ready-to-buy customers.

Created by Karan Sharma, Sales Head — for Arclay, by Warrgyizmorsch
₹90k
Planned average order value
₹1L
Monthly ad spend
12.6x
Paid ROAS, months 1–2
29
Sales / month by month 6
WHERE SALES ARE LEAKING

Great product, three showrooms, no demand engine

What we observed across Meta, Google and Instagram on 27 Sept 2026.

Zero paid presence

Arclay and Bharat Ceramic run no Meta ads today. Footfall depends on walk-ins, referrals and word of mouth.

Invisible in Google and AI answers

"Best tiles showroom in Udaipur" goes to a Simpolo dealer, Justdial and IndiaMart. Arclay does not appear.

Social that doesn't sell

224 posts have earned 464 followers. The feed is mostly festival templates, with few real rooms or installs.

Two names in the market

The new Arclay brand and the old Bharat Ceramic handle split recognition just as the new website goes live.

WHAT WE WILL DELIVER

Four goals, each measured monthly

380+
qualified leads / month from month 1

WhatsApp chats, quote requests and calls, rising to 560+ by month 6.

14 → 29
sales / month, month 1 to month 6

Tracked from lead to showroom visit to invoice, so every rupee is accountable.

#1
local answer for tiles in Udaipur

On Google Search, Maps, ChatGPT and Gemini for tiles, slabs and sanitaryware.

1 brand
Arclay, known across the city

Bharat Ceramic's audience moved to Arclay, and the most active tile page in Udaipur.

PROPOSED SERVICES

One team running the whole growth system

We already built your website, so tracking, landing pages and ads connect from day one.

Performance Marketing

Meta and Google campaigns built for enquiries, WhatsApp chats and showroom visits, optimised to closed sales.

Social Media Management

Real rooms, real installs and slab showcases that make people want to walk into Arclay.

AI SEO (SEO + AEO + GEO)

Rank on Google and Maps, and become the showroom AI assistants recommend when people ask.

ADS · FUNNEL FLOW

From scroll to showroom to invoice

Tiles are bought after a visit, so every ad drives an enquiry or a booked visit, not a cart.

1 · COLD ACQUISITION (Udaipur + 40 km, then Rajsamand, Chittorgarh, Bhilwara, Dungarpur)

Reels: slabs in real rooms
WhatsApp chat / Instant Form / Google call
Catalogue + price band sent in 5 min
Showroom visit booked
Quote → Sale

2 · LEAD RETARGETING

Viewed / messaged, no visit
Room looks + Google reviews
Tiles + sanitaryware combo offer
Visit → Sale

3 · BUILDERS & CONTRACTORS (B2B upside)

"Bulk tiles Udaipur" search + Meta ads to builders
Bulk quote form (extra 10% off)
Project order

Funnels can be updated as required, to meet the KPIs.

ADS · META PROJECTIONS

₹60,000 / month on Meta, the largest tile voice in Udaipur

Only ~15 local tile ads run in Udaipur today, all small WhatsApp ads. AOV ₹90,000.

280 → 400
Leads / month (M1–2 → M6)
₹214 → ₹150
Cost per lead
7 → 16
Sales / month (2.5% → 4% close)
10.5x → 24x
ROAS · ₹6.3L → ₹14.4L revenue

CPC ₹15 → ₹12 · click-to-lead 7% → 8%. These projections are estimates based on industry benchmarks and are not guarantees for results.

ADS · GOOGLE PROJECTIONS

₹40,000 / month on Google, capturing buyers ready now

Search, Maps and call ads on "tiles showroom near me", "bathroom fittings Udaipur", "800x2400 slab price".

107 → 167
Leads / month (M1–2 → M6)
₹375 → ₹240
Cost per lead
7 → 13
Sales / month (7% → 8% close)
15.8x → 29x
ROAS · ₹6.3L → ₹11.7L revenue

CPC ₹30 → ₹24 · click-to-lead 8% → 10%. Combined M1–2: 14 sales, ₹12.6L revenue, ~₹2.77L gross profit at 22% margin, covering ad spend and fee. These projections are estimates based on industry benchmarks and are not guarantees for results.

SMM · AUTOMATION FUNNEL

Every Reel becomes a WhatsApp conversation

Organic content feeds the same lead pipeline as the ads, with no extra effort from your team.

VIEWER SIDE

Reel: "Same room, new floor"
Comments "SLAB"
Auto DM: catalogue + price band
Moves to WhatsApp
Ready
to visit?

Yes → visit booked in the scheduler · No → joins the WhatsApp new-arrivals list and retargeting

ARCLAY SIDE

Lead in shared sheet
Specialist calls within 1 hour
Showroom visit
Sale + review request

Funnels can be updated as required, to meet the KPIs.

SMM · 4 CONTENT PILLARS

Show the surface, not the festival template

Same room, new floor

Before-and-after installs from Udaipur homes. The strongest proof in the category.

Slab showcase

800x2400 to 1200x1800 formats, finishes up close, how they look at room scale.

Buyer education

Choosing size, matt or polished, waterproofing and combo planning, explained in 30 seconds.

Customer & contractor stories

Homeowners and builders on camera, tagged by neighbourhood.

SMM · EXPECTED OUTCOME

Steady, realistic growth in six months

12 + 8
Reels + posts every month
Daily
Stories: arrivals, offers, site visits
+1,200
Followers in 6 months (464 today)
40+
Organic WhatsApp enquiries / month by M6

These projections are estimates based on industry benchmarks and are not guarantees for results.

AI SEO · CONVERSION FIXES

Make every visitor easy to convert

We handle these as part of the site launch we are already delivering.

Indicative price bands

"From ₹__ / sq ft" on product pages, so buyers self-qualify before they call.

WhatsApp quote on every product

One tap sends the product name and size straight to your sales number.

Real reviews on site

Live Google reviews from Arclay customers replace the sample testimonials.

Full tracking

Meta Pixel, Conversions API and GA4 on enquiries, calls and visit bookings.

AI SEO · SEO ACTIVITY

Own local search for tiles in Udaipur

3 Google Business Profiles

RTO Road, Rampura and Bhuwana, each with photos, products, posts and review replies.

Local keyword pages

"Large slab tiles Udaipur", "bathroom fittings Udaipur", "tiles near Bhuwana".

4 guides / month

Cost guides, size guides and room ideas that answer what buyers search.

AI SEO · GEO ACTIVITY

Get cited when people ask AI where to buy

Community answers

Helpful answers in Reddit and Quora threads on building and renovating in Udaipur.

Local digital PR

Features in Udaipur news and real-estate portals as the city's slab specialist.

Consistent citations

Matching name, address and phone on Justdial, IndiaMart, TilesFinders and maps.

AI SEO · AEO ACTIVITY

Pages built for answer engines

JSON-LD schema

LocalBusiness for all 3 showrooms, plus Product, FAQ and Review markup.

Q&A nodes

"What does an 800x2400 slab cost in Udaipur?" answered clearly on the page.

Spec tables

Size, thickness, finish and application on every product, easy for AI to quote.

MONTHLY DELIVERABLES

What lands on your desk every month

Performance Marketing

  • Meta + Google setup and daily optimisation
  • 20+ ad creatives, refreshed every 2 weeks
  • Lead sheet + WhatsApp follow-up scripts

Social Media

  • 12 Reels, 8 posts, daily stories
  • Monthly content calendar for approval
  • Comment-to-DM automation

AI SEO + Reporting

  • 3 Google Business Profiles managed
  • 4 guides, schema, citations, PR
  • Monthly report + review call
VALUE BREAKDOWN

What each service costs on its own

Performance Marketing (Meta + Google)₹40,000
Social Media Management₹35,000
AI SEO (SEO + AEO + GEO)₹35,000
Total standalone value / month₹1,10,000
BUNDLE OFFER

All three services, one partner

₹75,000 / month + GST
Save ₹35,000 every month · 32% off standalone value

Ad spend of ₹1,00,000 / month is paid directly by Arclay to Meta and Google. Invoiced on the 1st, payable within 5 days.

Onboard with us